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Brand Manual

Welcome to the Bluu Brand Manual. This document establishes the visual identity guidelines that define how our brand presents itself to the world.

Brand Essence

Our Message

BluuLabs helps you understand where your money goes, plan your savings, and stay in control without financial stress.

Brand Promise

Emotional Promise: A sense of control and peace of mind.

Brand Personality

  • Practical: We provide actionable solutions, not just information
  • Trustworthy: Security and transparency are at our core
  • Human: We communicate with empathy and understanding

Brand Tone

  • Close: Like a knowledgeable friend
  • Optimistic: Focused on progress and possibilities
  • Everyday: Clear language without jargon

Purpose

This brand manual ensures visual coherence across all communications and touchpoints with our users. Its objective is to:

  • Maintain consistency in all brand materials
  • Protect the integrity of Bluu's visual identity
  • Facilitate the creation of materials that reflect our values
  • Guide the team in design, marketing, and development

Design Principles

Our visual identity is based on:

  • Simplicity: Clean and clear designs that facilitate understanding
  • Reliability: Elements that convey security and professionalism
  • Accessibility: Readable colors and typography for all users
  • Modernity: Contemporary aesthetic that reflects innovation

Manual Contents

Brand Strategy

Value Proposition

Our value proposition canvas, target audience definition, brand personality, and tone of voice guidelines.

Visual Identity

Guidelines for correct use of the Bluu logo, including proportions, minimum spacing, and variations.

Color Palette

Brand color specifications with exact values in different formats (Hex, RGB, CMYK).

Typography

Official typeface families and their correct application in different contexts.

Spacing and Proportions

Spacing system and proportion rules to maintain visual harmony.

Usage Guidelines

Examples of what to do and what to avoid when using brand elements.

Contact

For questions about applying these guidelines, contact the Marketing or Design team.

Last updated: January 2025